See our interview with A.J. Thomas A . J . Thomas A . J . Thomas , the CEO of Troublemaker Lab and Founder and General Partner of Good Trouble Ventures , where she helps extraordinary founders build enduring companies through coaching , strategy , and mindful innovation . She ran global talent and human experience design groups at X — the " moonshot factory " known as Google X — and served as CXO - in - residence at A . Team . CEO of Troublemaker Lab & Founder , General Partner of Good Trouble Ventures