S 01 | Ep 28 Managing a high - growth organization in a mature industry Most leadership conversations orbit the same territory : hire well , communicate clearly , know your customer . RJ Grimshaw covers that ground too , but the engine underneath his approach is something more specific . A certain type of person exists inside almost every organization , quietly taking on problems that are not in their job description , and most companies either ignore them or accidentally drive them away . He calls this person an intrapreneur , and at UniFi he built an entire operating system around finding them , activating them , and keeping them challenged enough to stay . The results were concrete : $ 13 million to over $ 100 million in revenue , 87 % reduction in turnover at one company after deploying the framework , and a payment portal built in ninety days by a salesperson who had no mandate to build anything . The 80 / 20 breakdown he describes , functional employees who execute reliably versus the vital minority who think in systems and seek ownership , is genuinely useful precisely because it resists the startup - world pressure to make everyone a visionary . Too many intrapreneurs and nothing gets finished . Too few and the company stops generating ideas from the people closest to the actual work .