See our interview with Georgiana Laudi Georgiana Laudi Georgiana Laudi is a prominent figure in the SaaS and B2B marketing world , best known as the co - founder of Forget the Funnel ( FTF ), a company dedicated to helping SaaS businesses develop and implement customer - centric growth strategies , and the author of Forget the Funnel book . Co - Founder & Chief of Forget the Funnel