S 01 | Ep 26 Sustainability in Action Laura Gitman has spent over 30 years working directly with large corporations to drive sustainable and socially responsible business practices . With more than 300 member companies drawn from the global Fortune 2000 , BSR sits in a genuinely rare position : close enough to business to speak its language , independent enough to push back when companies fall short . This episode is a useful antidote to both the cynics and the idealists . Laura ' s core argument is that sustainability and profitability are not in tension , and in fact the companies most likely to sustain long - term commitments are the ones doing it because it makes business sense . A company that sees real ROI in sustainable practices keeps investing . A company doing it purely for optics eventually stops . The regulatory discussion is worth paying attention to even for audiences outside corporate sustainability . European compliance requirements are effectively setting a global floor , and Laura ' s observation that companies now have to describe what they are actively doing , not simply disclose what they are not doing , marks a meaningful shift . Transparency around action is replacing transparency around data .