See our interview with Nicole Alvino Nicole Alvino Nicole Alvino is a co - founder , CEO , and now chairwoman of FirstUp . Nicole pioneered the market for digital employee experience , scaling this AI - first SaaS company to hundreds of millions in ARR , 25 % EBITDA margins , and a global reach — over 20 million employees across 100 countries . Co - Founder , CEO , & Chairwoman of FirstUp