See our interview with Mark Organ Mark Organ Mark Organ is the author of ‘ The Messenger is The Message ’ book . He ’ s also a Founder & CEO at Influitive , helping B2B companies mobilize their army of advocates for more rapid and profitable revenue growth . They have raised close to $ 50m in VC funding from some of the best in the business including the likes of Lightspeed , First Round Capital , and Gainsight . Prior to Influitive , Mark was the founding CEO of Eloqua that invented what is now known as the Marketing Automation space which spawned competitors like HubSpot , Marketo and Pardot . Founding CEO of Influitive and Eloqua