S 01 | Ep 32 Fostering Strong Connections and Credible Messaging through Gratitude Mitchell Levy has spent years thinking about why smart , capable people fail to communicate what they actually do , and his answer is simpler than most people want it to be : they lack clarity before they lack anything else . The live exercise in this episode is worth experiencing rather than just reading about . Alex sits down thinking he has a clear sense of what RELAYTO does , and Mitchell walks him through a ten - word framing exercise that exposes how much ground a confident communicator can cover while still leaving the listener uncertain about who exactly is being served . The process is not about reducing a complex business to a slogan . It is about finding the specific words that make the right person lean in and ask to hear more . Mitchell draws a distinction that runs through everything he does : credibility is not a credential , it is a quality built from being trusted , known , and liked . Those three things cannot be faked , which is why his critique of " fake it till you make it " is so direct . His alternative is not slower or more cautious . It is more honest , finding someone who already trusts you and offering to do the work at low or no cost while being transparent about where you are in your learning . That approach tends to build advocates rather than skeptics .