S 01 Ep 40 | Unleashing the Power of Passion Kristjan Vilosius co - founded Katana after a frustrating personal experience trying to find inventory management software for a direct - to - consumer manufacturing business . What he found was an industry dominated by expensive , slow - to - implement enterprise suites that treated usability as an afterthought . Seven years later , Katana serves customers in 80 countries and has raised $ 50 million to keep chipping away at what SAP and Oracle have built over decades . The conversation is grounded in two origin stories that turn out to be related . Estonia ' s remarkable startup density traces directly to Skype , whose Estonian engineering team created a spillover effect that seeded dozens of subsequent companies , including Bolt and Wise . The shared cultural trait running through all of them , Christian argues , is resourcefulness born from constraint . No home market forces you to go global from day one . Soviet - era scarcity builds a DNA of doing more with less . Bolt competes with Uber not by outspending it but by running leaner . Katana applies that same logic to a market where the incumbents have historically competed on comprehensiveness rather than experience .