S 01 | Ep 20 Venturing Into the Future of Video Technology Mike Fogner traces the full arc from Jump Cut in 2005 , when simply sharing a video file without making someone download it into Windows Media Player was a genuine technical achievement , through Snappy TV , which helped sports leagues and broadcasters get highlights onto Twitter and Facebook within seconds of live events rather than hours . The Snappy story is particularly interesting because it centers around digital rights actively being rewritten in real time , and Mike ended up advising general counsel at major networks on what digital rights they actually wanted in their new agreements . The conversation gets honest about pivots and the costs people underestimate . With Snappy , the engineering cost of building for two directions at once was manageable . The harder cost was having to reintroduce the company to the same people it had already pitched , which added roughly two years to the path to product market fit .