S 02 | Ep 1 From Idea to Impact : How to Make Your Innovations Actually Stick Nick Jain is a CFA , former McKinsey consultant , and CEO of IdeaScale , the largest innovation management software platform in the world , with clients ranging from NASA to federal agencies . Before IdeaScale , he ran a trucking company and a shoe company , brought in by private equity firms and founders to take businesses to their next stage . His core argument is that large organizations do not fail at innovation because they lack good ideas . They fail because hunger fades once survival is no longer at stake , bureaucracy buries the ideas that do exist , and senior leaders routinely override crowdsourced data with gut instinct . He also pushes back on the Eureka myth , pointing out that those flashes of insight only arrive after thousands of hours of prior thinking , and that organizations can accelerate that process by pooling small bits of knowledge across large groups of people . The conversation also gets into why good ideas so often die at the communication stage . Nick ' s observation is blunt : B2B companies forget they are still selling to human beings , not to legal entities , and they build their messaging accordingly . His own team learned this the hard way when an unannounced four - minute product video outperformed a heavily promoted hour - long webinar on every metric .