S 02 | Ep 17 Your Documents Speak Louder Than You Think Stefan Kuner is the co - founder and co - CEO of Empower , a software suite for Microsoft Office with over three million users worldwide , including more than half of Germany ' s DAX companies and , notably , Microsoft itself . Built over 16 years , Empower helps organizations enforce brand consistency , reuse content efficiently , and produce professional documents without requiring design expertise from the people creating them . Stefan starts the episode with a candid observation that most enterprise software adoption fails not because of the technology but because people are reluctant to change how they work . When Microsoft 365 made a billion users comfortable with bullets and default templates , it also made off - brand , visually inconsistent documents the norm . His research found that in more than half of enterprise documents , brand guidelines are not even closely followed . The conversation explores why this matters beyond aesthetics . Stefan cites a study showing that 94 % of people report some loss of trust when they receive a low - quality document , and that even highly analytical audiences , such as financial analysts , are measurably more persuaded by well - designed content , an effect that is strongest in industries where good design is least expected .