See our interview with Clare Price Clare Price Clare Price is the president and CEO of Octain Growth Systems and the author of the book “ Smart Marketing Execution : How to Accelerate Profitability , Performance , and Productivity ”. This book teaches you how to turn a $ 1 million company into a $ 10 million one , then into a $ 100 million or even a $ 1 billion company . It answers the two key questions for those wandering in the marketing desert : " Where do I go ?" and " How do I get there ?" President and CEO of Octain Growth Systems