See our interview with Barry LaBov Barry LaBov Barry LaBov is the President and CEO of LaBov Marketing Communications and Training . He is a former rock musician as well as a globally recognized and respected author , speaker , brand strategist and channel engagement specialist . Barry is a two - time Ernst & Young Entrepreneur of the Year recipient and an inductee into the Entrepreneur of the Year Hall of Fame . His book ” The Power of Differentiation ” provides real - world experiences and actionable recommendations for leaders seeking to differentiate their brands and products . President & CEO of LaBov Marketing Communications & Training