See our interview with Ben Guttmann Ben Guttmann Ben Guttmann is a marketing communications expert and the author of “ Simply Put : Why Clear Messages Win and How to Design Them ” book . He ran as a co - founder and managing partner of Digital Natives Group for 10 years , which is an award - winning agency , and worked with the likes of the NFL . He ' s teaching marketing for undergrads at Baruch College in New York City .. Advisor and Fractional CMO of UniSphere Ideas & Author