Image r y · Illustration, photography + iconography 48 Illustration Illustration and Reddit go way back to the creation of our mascot Snoo. It offers us several advantages that helps us live up to our values. It’s great for representing abstract ideas and the diversity of redditors and their avatars. Our illustrations have a warm, personal tone and are broadly appealing with a handmade feel. Photography Photos are sourced from the community and should always be approved for use by the redditor. The great part is, since inclusion and diversity are well within our wheelhouse and our inherent visual DNA, broadcasting the authentic Reddit is as easy as peering through the lenses of the Reddit community. Our goal is to keep Reddit real and we achieve this by making sure our photography feels organic and unique. Our photography style mimics what happens on our platform — the marriage of authentic, human connections and communities coming together. We want to show expressive faces or people engaged in activities, rather than from behind a computer screen or a desk. Angles and shots in the brand photographs should try to engage viewers emotionally and make them feel something. Good Reddit photography should seek the unexpected, and reveal the excitement and energy of discovery and transformation. Iconography Reddit’s icon language uses simple geometric shapes and friendly, rounded forms within a grid-based structure. They appear primarily as outlined forms, with solid variants that indicate an active state. They should always read well in a single color. Use icons primarily in product use cases or when illustrating a product action or feature. Avoid using icons to represent things that are not consistent with their use in the product. REDDIT BRAND GUIDELINES