Discovery and exploration are integral to the Reddit platform, so appropriately our mascot is an explorer of worlds and a student of earth and humanity. 12 Snoo Snoo is an adorable little alien whose curiosity is a common thread across the broad community of people who use Reddit. Importantly, Snoo (they/ them/theirs) is both genderless and as blank as a canvas, ready to be filled by our own personalities, wishes and dreams. Snoo’s eyes are our brand color by default, a vivid orangish-red. Snoo can time travel. They run. They hug. They dress up. Snoo plays ice hockey. Snoo does not speak. They communicate non-verbally using their antenna, which may have wi-fi capabilities. REDDIT BRAND GUIDELINES