Our communities are made up of hundreds of millions of people from around the world. And while they may have different backgrounds, political ideologies, genders, races and ethnicities, levels of maturity, senses of humor, writing styles, and life experiences, they’re all redditors like us. We use everyday language, avoid long, convoluted explanations and legalese, and we favor being direct. Our writing should be drunk-proof — quick and easy to understand. We also respect our audience’s intelligence and we never talk down to anyone. When we communicate with our fellow redditors, we remember and respect what makes us all unique, while embodying the values and characteristics that we share. Voice · Guidance 33 We remember the human. We talk to everyone as as equals and friends, not as ‘users’. Everything we write should have our community in mind first. REDDIT BRAND GUIDELINES