Reddit This is the name for our platform and for the company. Do not refer to it as a ‘site’ or ‘website,’ instead call it a platform or app. Always capitalize Reddit. redditor, u/ A person who uses Reddit is a ‘redditor’. Names on Reddit are preceded by ‘u/’ which is an abbreviation of ‘username’. For example, “u/spez”. A username may also be referred to as a “Reddit profile” or “Reddit account.” Use redditor when referring to an individual or “redditors” when referring to people on Reddit. Reddit users A person who uses Reddit is a Reddit user. Use “Reddit users” when referring to audience metrics in advertising. subreddit, r/ Reddit communities are often referred to as ‘subreddits’. Subreddit is synonymous to ‘community’. Subreddit names are preceded by ‘r/’ which is an abbreviation of ‘Reddit’. For example, “the r/worldnews subreddit or the r/worldnews community”. Use “community” in business language. Snoo Also known as the ‘Reddit alien’, Snoo is Reddit’s smiling, genderless community mascot. Snoo’s name is a play on “what’s new”. When referring to our mascot, ‘Snoo’ should be capitalized. Snoo can also generally refer to its alien race, who are collectively known as ‘Snoos’. front page The ‘front page’ is a term used to describe that a piece of content has become popular enough to rank highly in the ‘popular’ feed. upvote, downvote Redditors can ‘upvote’ or ‘downvote’ content the community contributes. The more upvotes a piece of content receives, the higher it will appear. karma Reddit users accrue ‘karma’ when they participate on Reddit. Karma is a score that increases as a Reddit user’s posts and comments get upvoted. crosspost When a post is relevant to more than one community on Reddit, someone can ‘crosspost’ or share it with another community if the community allows crossposting. flair Reddit communities can designate custom ‘flair’, which are similar to tags that people can use to distinguish content. coins A digital currency on Reddit that can be purchased or gifted to someone. Gold is one type of ‘coin’ (platinum, gold, silver) people use to acknowledge a high-quality post or comment. award A form of recognition that can be given to a post or a comment. Awards can grant the author Reddit Premium or coins. The best known of these is the gold award, though there are many different types of awards. cake day Anniversary of the day someone signs up for Reddit. moderator (mod) Volunteer moderator(s) of communities on Reddit. administrator (admin) Employee(s) of Reddit who oversee the platform. Reddit vocabulary 37 These are terms that are specific to Reddit and how our platform works. REDDIT BRAND GUIDELINES