BRAND VOICE Every Reddit user’s personalized feed of content is their ‘Home’ feed. Trending content from communities they are subscribed to and Reddit users they follow appear here. Avoid referring to this as the ‘front page’ to reduce confusion. Reddit users ‘join’ a community to see posts from that community in their Home feed. Reddit users ‘follow’ other users to see their posts. Join, follow Reddit users accrue ‘karma’ when they participate on Reddit. Karma is a score that increases as a Reddit user’s posts and comments get upvoted. Karma Snoo is Reddit’s smiling alien mascot. Snoo’s name is a play on “what’s new”. When referring to our mascot, ‘Snoo’ should be capitalized. Snoo can also generally refer to its alien race, who are collectively known as ‘Snoos’. Snoo Home feed Content Reddit users have shared and discussions they have had on Reddit appear on their ‘profile’. For example, “u/spez’s profile”. Profile The ‘front page’ is our Popular feed where top content is aggregated from across thousands of active communities on Reddit. “Making the front page” means that a piece of content has become popular enough to be featured in this feed. Front page A Reddit ‘post’ is the broad term for any content shared on Reddit, whether it is a story, link, image, poll or video. Posts The ‘comments’ sit below posts and are where Reddit users have public discussions. Comments 17 Version 09-2020