## Democratizing Engagement From sales to marketing and comms, RELAYTO provides the tools to connect with your audience and drive results. A circular sunburst diagram illustrating the structure of RELAYTO's engagement tools, organized into three main functional areas: Marketing, Sales, and Comms. The diagram is a circular sunburst chart with three main functional areas: Marketing, Sales, and Comms. Each area is represented by a colored wedge, with a central white circle and a dark grey arrow pointing towards the center. The Marketing wedge is dark purple, Sales is dark red, and Comms is dark blue. Each wedge is divided into sub-segments, which are further divided into specific tools or content types. - Marketing** (Dark Purple Wedge) - Demand Marketing** - Micro-content - Lead magnets (e-books) - Downloadables - Customer Marketing** - Resource hubs - Onboarding - Product collateral - Content & Brand Marketing** - Event hubs - Event brochure - Post-event - Product & Solution Marketing** - ABM podcast - Product literature - Case studies - Solution hubs - Sales** (Dark Red Wedge) - Buyer Enablement** - Digital sales rooms - Proposals - Case studies - Sales & Partner Enablement** - Partner hub - Pitch deck - Self-guided sites - Pre-sales** - Leave-behinds - Demo automation - Product tours - Comms** (Dark Blue Wedge) - Investor Relations / ESG** - ESG report - Annual report - Investor decks & updates - Employee Benefits & Engagement** - Open enrollment guides - Benefits hub - Handbooks - Training** - Resource libraries - Onboarding guides - Best practices A circular sunburst diagram illustrating the structure of RELAYTO's engagement tools, organized into three main functional areas: Marketing, Sales, and Comms.