Ribbon Brand Book

Brand Guidelines & Style Guide VERSION 4 .0 / January 20 2 1 ®

2 Ribbon Brand Guidelines / V 3 MAY 2020 03 05 13 23 Contents In troduction Core Logo Logo Alternatives Incorre ct Uses Color s 2 0 The official Ribbon logo kit is available from your Ribbon Marketing Manager ([email protected]) and most files are available below. https://ribboncommunications.com/logos-guidelines Style 2 4

Ribbon Brand Guidelines / V4 January 2021 3 Introduction ®

4 We Are Ribbon The world is more complexly woven t ogether than ever before, and the lines that support the endless and critical realtime communication, ar e dated. When nanoseconds matter , there is no room for disconnect, disarra y or danger. Now is the time to band the globe so tha t our broadcasts carry safely and swiftly . Connectivity and security must be tightly threa ded in harmony, chain-linking end points with absolute clarity and pr otection. We need a way to bind our worlds elegantly, guardedly and with true innovation. We need imper vious, flexible channels that can intertwine, live atop and dive into any envir onment, braiding t ogether the global criss crossings of life. This is why we are Ribbon. Born to serve as the realtime communication pivoting point for the universe, Ribbon starts from the beginning and lives at the ends. I t is the connection, the underlying electric fabric of connectivity, the sentinel keeping close guard and the realtime communi- cation technology evolving at the pace of life. Ribbon is ready . Ready to upend old ways and establish new pathways and prot ocols. Ready to thr ead the needle, serving as the lifeline stitching it all together. Ready t o defend and preserv e quality and id entity. Ready t o start the new wave of realtim e technology connectivity our world needs today. We are Ribbon.

Ribbon Brand Guidelines / V4 January 2021 5 Core Logo ®

6 Horizontal Signature The core horizontal Ribbon logo is made up of the logomark and logotype. This is our primary logo. The logomark with logotype and descriptor is our secondary logo that includes the descriptor of the company. This logo is used on a limited basis and was initially used when ribbon was not trademarked. Please get approval before using this secondary logo. The horizontal configuration allows the Ribbon logo to work in wide branding opportunities. It should be used carefully and displayed correctly without any modification. Logomark Logotype Primary Logo

7 X = The clear space margins are determined by the x-height of the “r” Clear Space The Ribbon logo should never have to compete visually with other graphic elements. Minimum clear space has b een established but allowing more than the minimum space will generally be beneficial. Clear space is relative to the size of the signature.

8 Suggested Minimum Size The Ribbon logo should always be large enough to ensure legibility. By establishing a minimum size we ensure the Ribbon logo is always prominent and readable. 50mm / 189 pixels

9 Color When using a color Ribbon logo with the descriptor, the preferred solution is to use the full color option with the exception when using the two-color version. Ribbon Gradient Reference Page 2 3 Ribbon Grey RGB R75, G75, B75 HEX 4b4b4b CMYK C 66 , M 58 , Y 57 , K 38 Pantone Cool Grey 11 C

10 Black When using a black the Ribbon logo with the descriptor use the solid black art. Ribbon Black RGB R0, G0, B0 HEX 000000 CMYK C0, M0, Y0, K100 Pantone Black C

Reverse White Use the reverse color Ribbon logo when color is not available or desired. Ribbon White RGB R255, G255, B255 HEX FFFFFF CMYK C0, M0, Y0, K0 Pantone White 11

Reverse Color When the need for a reverse color option is preferred a logo option with a color logo and white logotype, versus an all white one, can be used. Ribbon Gradient Reference Page 2 3 Ribbon White RGB R255, G255, B255 HEX FFFFFF CMYK C0, M0, Y0, K0 Pantone White 12

Ribbon Brand Guidelines / V4 January 2021 13 Logo ®

1 4 Color Horizontal Signature The horizontal Ribbon logo is made up of the logotype only . Th is logo should be used when there is more horizontal space than vertical.

1 5 Horizontal Signature The horizontal Ribbon logo is made up of the logomark and logotype. Th is logo should be used when there is more horizontal space than vertical.

1 6 Vertical Signature The vertical Ribbon logo is made up of the logomark and logotype. Th is logo should be used when there is more vertical space than horizontal.

17 Logomark The color Ribbon logomark is made up of a colored gradient with transparency highlighting the crossovers. The black Ribbon logomark is made up of a solid black (transparency effect is not visible).

Ribbon Brand Guidelines / V4 January 2021 18 Incorrect Uses ®

19 Incorrect Usage Inconsistent use of the Ribbon logo detracts from our brand equity and recognition. Altering or recreating our logo in any way negates the consistency we strive to achieve. The examples below illustrate some incorrect uses of our logo. 1 Incorrect Color Do not reproduce the logo in an unappr oved color. 2 Incorrect Color Do not use different colors for the logomark. 3 Improper Separation Do not place the logomark in an unauthorized position. 4 Incorrect Backgr ound Do not position the logo on a busy or cluttered that cause the logo to be illegible or on a colors that clash with the logo colors. 5 Incorrect Contrast Do not apply the logo to a backgr ound where lack of contrast diminishes legibility. 6 Incorrect Color Do not reproduce the logo as a scr een or tint (unless you are using the logo in a t one-on-tone background. 7 Incorrect Font Do not redraw or use another font t o create the logo. 1 5 3 7 2 6 4

Ribbon Brand Guidelines / V4 January 2021  Colors

1 Primary Palette The Ribbon primary color palette is made up of a gradient a nd gr ey with four spot colors deriv ed from the gradient. Color specifications are provided for the following color profiles: RGB, HEX, Process (CMYK) and Pantone (spot). F or color specifications of the Ribbon Gradient please refer to page 2 3 . Ribbon Gradient Reference Page 2 3 Ribbon Fuchsia RGB R255, G0, B127 HEX FF007F CMYK C0, M100, Y22, K0 Pantone 205C Ribbon Grey RGB R75, G75, B75 HEX 4b4b4b CMYK C66, M58, Y57, K38 Pantone Cool Grey 11C Ribbon Cranberry RGB R233, G5, B117 HEX E90575 CMYK C0, M100, Y22, K0 Pantone 213C Ribbon Plum RGB R192, G5, B158 HEX C0059E CMYK C28, M100, Y0, K0 Pantone 247 C Ribbon Purple RGB R126, G0, B185 HEX 7E00B9 CMYK C66, M93, Y0, K0 Pantone 267C

22 Neutrals Palette The Ribbon neutrals color palette is made up of six shades of black. Color specifications are provided for the following color profiles: RGB, HEX, Process (CMYK) and Pantone (spot). Ribbon Black RGB R0, G0, B0 HEX 000000 CMYK C0, M0, Y0, K100 Pantone Black C Ribbon Grey 3 RGB R1 78 , G1 78 , B1 78 HEX B2B2B2 CMYK C0, M0, Y0, K 30 Pantone Cool Grey 5C Ribbon Grey RGB R75, G75, B75 HEX 4b4b4b CMYK C66, M58, Y57, K38 Pantone Cool Grey 11C Ribbon Grey 4 RGB R210, G210, B210 HEX D2D2D2 CMYK C0, M0, Y0, K18 Pantone Cool Grey 2C Ribbon Grey 5 RGB R230, G230, B230 HEX E6E6E6 CMYK C0, M0, Y0, K10 Pantone Cool Grey 1C Ribbon Grey 2 RGB R130, G130, B130 HEX 828282 CMYK C0, M0, Y0, K55 Pantone Cool Grey 9C

2 3 Gradient The Ribbon gradient is built from two colors; the Ribbon Fuchsia and the Ribbon Purple. The gradient can be build in vectors (Adobe Illustrator) or pixels (Adobe Photoshop) using the gradient tool. Always ensure that the Ribbon Fuchsia starts the left side and finishes with the Ribbon Purple. Ribbon Fuchsia RGB R255, G0, B127 HEX FF007F CMYK C0, M100, Y22, K0 Pantone 205C Ribbon Purple RGB R126, G0, B185 HEX 7E00B9 CMYK C66, M93, Y0, K0 Pantone 267C

Ribbon Brand Guidelines / V4 January 2021 24 Style

Icons The Ribbon icon set is in material design using the outline style as the default. The filled or two-tone options can be used as options when the fit the application better. Icon colors should match the Ribbon colors defined in this document. https://material.io/resources/icons/?style=outline Sample Icons from material.io Sample Icons Note : as of the publishing of these guide lines, Ribbon is transitioning from font awesome icons to material.io. Font awesome icons are still acceptable, but are being phased out. 25

Typography The Ribbon fonts compliment the ribbon logotype, they are Gotham, Roboto and Raleway. These should be used in various styles, but typically Roboto is used for body and Gotham or Raleway for headings. For presentations and word documents Arial is used to insure compatibility with computers that do not have the ribbon font. But, Gotham, Roboto and Raleway can be embedded and used in presentations, especially for events and tradeshows. Product icons also use Gotham Bold font. Raleway Bold Title Product Icon - Gotham Bold 26

Photography The Ribbon photography is sourced from istock/Getty images. The typical style (rule of thumb) for imagery is: • Natural, not posed • Not looking at the camera • Depth of field • Multi-Ethnic • Creative lighting (when possible) Sample Board of Photography https://www.istockphoto.com/c ollaboration/boards/ns75KGVCAkyNeT-NAbaDmg 27

Illustrations The Ribbon base illustrations are isometric images that use ribbon colors . Sample Board with I sometric Illustrations https://www.istockphoto.com/c ollaboration/boards/ns75 KGVCAkyNeT-NAbaDmg Sample Isometric Illustrations Sample Graphic with Isometric Illustration 2

Ribbon Communications 4 Technology Park Dr. Westford, MA 01886 rbbn.com