Brand guidelines Royal British Legion 49 Using our core logo in animation royalbritishlegion “My dear friends, this is your hour. This is not victory of a party or of any class. It’s a victory of the great British nation as a whole. We were the first, in this ancient island, to draw the sword against tyranny. After a while we were left all alone against the most tremendous military power that has been seen. We were all alone for a whole year. There we stood, alone. Did anyone want to give in? [The crowd shouted “No.”] Were we down-hearted? [“No!”] The lights went out and the bombs came down. But every man, woman and child in the country had no thought of quitting the struggle. London can take it. So we came back after long months from the jaws of death, out of 1802 likes Social media Film – White (limited use) logo Film – Core logo rbl.org.uk rbl.org.uk Ensuring our logo has stand out Our logo has been designed to sit on an approved number of backgrounds in animation and film. The approved animation files can be found in our logo library. For more detail, please refer to the separate Video Guidelines. The swatches shown above are approved background colours: Film — Core logo: Pastel Blue, Pastel Red and White Film — White (limited use) logo: Opening/closing footage or a Black screen Social media — Core logo: All our approved pastel colours only and White Logo Framework Elements Expression Gallery Information

Royal British Legion Brand Book Page 48 Page 50