Brand guidelines Royal British Legion 3 Our brand — an introduction About the Royal British Legion The Royal British Legion exists to bring together our nations, communities and individuals to create better futures for our Armed Forces community and their families. All year round, we support serving and ex-serving personnel every day of the week. Our support for them starts after one day of service and continues through life long after service is over. We are also the national champion of Remembrance, ensuring the Armed Forces community's sacrifice and unique contribution is never forgotten. We have been here since 1921, and we’re not going anywhere. Why we need Brand guidelines The Royal British Legion is a well-known and trusted brand throughout the nation, and it is our responsibility to ensure our visual and verbal identity is consistent across all our work so we can confidently present ourselves as one Legion. As we continue to push forward past our centenary, this is even more important to ensure our purpose is clear, our work remains relevant to new and expanding audiences and so the nation understands our important role in society and attributes this back to us. These guidelines provide all the information needed to apply our visual and verbal identity correctly throughout all our work. Well-managed brands ensure everything they do is consistent — a nd we all have the responsibility to ensure we are adhering to the guidance outlined in this document. Here to support you The RBL Brand team is here to support you in applying our brand. The team is here to help consult on any project and can help you navigate these guidelines if questions arise. For enquiries please contact [email protected] Putting the Poppy at the heart of the organisation. Logo Framework T oolkit E xpression G allery I nformation