Brand guidelines Royal British Legion 7 Our logotype Logotype A logotype with a story Our bespoke logotype is inspired by ‘The Grave of the Unknown Warrior’ found at the west end of the Nave of Westminster Abbey. His body was brought from France and buried on 11th November 1920. Its inscription, composed by Herbert Ryle (Dean of Westminster), is a fine example of an English Egyptian font. Using this inspiration, our logotype is designed as a symbol of Remembrance. We must try to avoid separating our logotype from our symbol as much as possible, however there are exceptions with smaller items (corporate pins, stickers) and clothing. Any exceptions must be approved by the Brand team. Logo Framework Elements Expression Gallery Information The Grave of the Unknown Warrior | © Westminster Abbey, London.

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