Brand guidelines Royal British Legion 15 Respecting our core logo To maintain a strong and distinctive brand it is important to use our horizontal logo correctly. Don’t alter any logo file formats from those supplied. Please don’t... 1. S eparate the logotype from our symbol (unless approved by the Brand Team) 2. U se the logotype of its own 3. S tretch or distort the logo 4. I nfill the poppy with imagery 5 A dd a keyline to our symbol; it will change its form 6. P lace our logo on a red background; the poppy will disappear 7. P lace our logo on images in print; it loses stand out 8. I nfill the letters of our symbol. Our horizontal logo — things not to do 1. 2. 3. 4. 5. 6. 7. 8. Logo Framework Elements Expression Gallery Information