Brand guidelines Royal British Legion 54 Using our pastel colours Using our pastel colours Our pastel colours play a key role in our visual expression. They have been added to our toolkit to ensure we are perceived as a warm and approachable organisation. Each colour should only be used within its own palette. For applications such as leaflets, only the mid or core colours from the selected colour palette should be used for headlines, sub-headings or quotes and always used on white backgrounds. Body copy should always be set in black, as shown in the example on the right. When using text on pastels only use our core colours and ensure text is legible with sufficient contrast. The Royal British Legion has been supporting members of the Royal Navy, Royal Marines, British Army, Royal Air Force, Reservists, Veterans and their families since 1921. And we are not going anywhere. We’re here for financial guidance If you’re having money issues, we’re here to help. Whether you are struggling with debt or emergency situations, need support setting up your new home or accessing benefits, our team have got you covered. If you have been injured or suffer from illness as a result of service, we can help with appeals to both the war pensions, Armed Forces compensation scheme. We’re also here to support you through every step of an independent inquest with support and guidance on legal procedures. We’ll help you live independently We know how important your home is and we’re here to keep you living independently for as long as possible. That’s why we offer support to veterans with mobility aids, 24 hour care phones, and make sure there is always someone to talk to. What’s more, we can help with home adaptations and maintenance. We’re here through life Our specialist residential care homes provide both long and short term care to members of the Armed Forces community and their dependants, helping you maintain your independence and live with like minded individuals. Additionally our team of admiral nurses offers practical, clinical and emotional support to families and carers of those with dementia. We’ll make sure you receive the highest quality support Quality support we’re experts in getting you back on your feet through a range of rehabilitation programmes across various sports and arts related activities. We’re also here to provide personalised support to veterans and their families in crisis. Finance | Employment Independent living | Care Recovery | Respite Pastel Mauve Pastel Green Pastel Red Pastel Blue fl1111 If you are serving or have ever served in the Armed Forces, pop in for a chat, we’re here for you. rbl.org.uk Let’s talk Registered charity number: 219279 Inside communications Posters and front covers Logo Framework Elements Expression Gallery Information
Royal British Legion Brand Book Page 53 Page 55