Brand guidelines Royal British Legion 76 Imagery — t itles and credits When supplying images to the Studio team for use in any collateral (print or online) please supply all the relevant details which include: 1. n ame of photographer 2. w ritten permission from the p hotographer to use the image for e ditorial, print, on-line, social, DM with t ime constraints 3. written clearance from the copyright ho lder where applicable 4. s hort caption to describe the image 5. p ermission forms or email confirmation 6. p ermission forms from the MoD for serving personnel 7. n ames of people in the photograph 8. d ate of event 9. n ame of event These details may not always be used but they are necessary to ensure the media library is managed properly. Permission forms are a legal requirement. Imagery — get permission You must get written permission from anyone featured in photographs. Ideally this will be a full photographic permission form, but an email or formal letter is an acceptable alternative. When taking photographs that include under-18s or vulnerable adults please obtain a photographic permission form and ensure that the child’s/children’s parent or guardian (in the case of a vulnerable adult) signs the form and gives permission for its use without cost, and preferably without restriction (i.e. ‘no online use’) to the Legion. Media/image library The Legion has an online media library, Asset Bank, which contains images and videos that are used for publicity of the Legion. These come from various sources and can be used for a range of materials, from low resolution everyday shots for the intranet to high quality set-up shots used for 48-sheet posters. If you need additional access rights to the media library, please email [email protected] Imagery — offline/print use When images are selected for print (offline) use, such as adverts, DM pieces, leaflets, posters etc, ensure they are at least 300dpi, between 30MB-45MB before jpeg compression and in RGB 98 colour format. As with selecting images for online use, remember the shape of the space you’re filling. For example, if you are supplying an image for the front cover of a leaflet or brochure which is portrait, don’t supply an image which is horizontal and can’t be cropped to make a striking portrait image. Ensure photographs are captured in both landscape and portrait formats for wider use both online and offline. When commissioning photographs, it is best to ask the photographer for TIFF images, high resolutions 300dpi. All images must be delivered with captions in the metadata. We may require access to RAW files for some projects. For advice, please contact Studio. Any images containing artworks or private property (eg historic buildings) to be cleared by the photographer with the copyright holder for RBL's usage. Printing and paper stocks Where possible it is our preference that we use 100% recycled paper. Our ‘House’ paper is Revive 100. We also recognise the need for members to use home and local printers. Where possible please ensure your paper is 100% recycled. Further information For further enquiries please contact [email protected] Logo Framework Elements Expression Gallery Information Essential information