Brand guidelines Royal British Legion 9 Formats of our logo We have two formats of our logo There are two ways to show our logo. This is dependent on the application and space available. Our ‘Core logo’ is always the preferred option and should be used where possible. The ‘Horizontal logo’ should be used where space is restricted, e.g. alongside partner logos or if greater legibility of our logotype is required. See pages 23 and 24 for examples of use. We must try to avoid separating our logotype from our symbol as much as possible, however there are exceptions with smaller items (corporate pins, stickers) and clothing. Any exceptions must be approved by the Brand team. Core logo Horizontal logo Logo Framework Elements Expression Gallery Information
Royal British Legion Brand Book Page 8 Page 10