Innovation Innovation is needed to transform and expedite the path to decarbonization. Salesforce believes there needs to be an ecopreneur revolution to lead and drive meaningful climate action worldwide. These purpose-driven ecopreneurs will develop new technology for businesses to take climate action, increase investment in research and development, and enable infrastructure. We’re excited about innovations like new carbon capture technology, tools to scale fossil fuel free energy, and new platforms to channel investments in climate-focused restoration projects. There is often too little support and investment at the early stages for ecopreneurs and their sustainability efforts to scale. Most entrepreneurial pursuits fail. Even after someone musters the rare combination of tenacity, resilience, and drive to pursue success in the face of adversity, it can feel impossible to land on an idea, let alone take action. They need help. When most ecopreneurs finally pursue an idea, they often gravitate to the places and people in their networks that can provide resources, which ultimately tie them to corporate or profit-driven goals. As a result, humanitarian entrepreneurs have historically struggled to fuel and fund their innovation even as climate change and growing inequality have increased the need for their projects. We need to spark an ecopreneur revolution to inspire, enable, and foster new ideas and technologies to generate the change we cannot yet achieve. World Economic Forum It was precisely this conundrum that inspired the (WEF), Deloitte, and Salesforce to collaborate on a UpLink Sustainable Development Goals solution. The result was . Aligned with the United Nations , the platform helps entrepreneurs and environmentally-minded “ecopreneurs” surface ideas to end extreme poverty, reduce inequality, and protect the planet by 2030. And Salesforce continues to invest in innovative ideas through the platform. What is UpLink? UpLink is an open-source, digital crowd-engagement platform, created to foster mass participation to meet the United Nation’s 17 global Sustainable Development Goals in their 2030 agenda. We accelerate the path to decarbonization by energizing the ecopreneur revolution. ¾ Strengthen Net Zero Cloud as a single source of truth for companies’ carbon emissions, to easily take action on carbon emission reduction, sequestration, education and innovation in Salesforc½ ¾ Embed climate principles into Salesforce debt offerings through sustainability bonds and other mechanisms, providing investors the opportunity to support our ongoing investments in green project± venture capital funds ¾ Invest $10M in to ecopreneurs by 202Á ¾ Support innovations that scale climate solutions through UpLink to connect ecopreneurs to resources, professional expertise, and investment capital Resources Learn more how the Salesforce Ventures Impact Fund invests in the most Learn how Net Zero Cloud helps companies reach Net Zero, faster. innovative cloud companies and founders globally that are core to the Check out Salesforce’s Sustainable Bond Framework to learn how you can Salesforce ecosystem and have measurable social and/or environmental invest in innovative projects to address global sustainability challenges with impact. the confidence that your investment is making an impact. Trillion
 Discover hundreds of ecopreneurs’ submissions to the Trees Challenge on UpLink . 10 | Salesforce.com/sustainability