Visual Elements | Logo Clear space and minimum size BRAND GUIDELINES 7 Clear space = x - height of the word in logo Clear Space It is important to maintain a minimum amount of space between the logo and other text and graphics to ensure the logo’s visibility and impact. Give the logo some room to breathe. Minimum Size The logo must always be represented in a clear, visible and legible way. Do not reproduce the logo smaller than our minimum size requirements illustrated to the right.