Visual Elements | Logo Our logo BRAND GUIDELINES 5 Our Sam’s Club logo has been refreshed to support our brand promise: expect something special. The Sam’s Club logo is the core of our visual identity. It appears on all of our communications and is the most concise visual representation of our brand. Components The Sam’s Club logo is comprised of two components: the symbol (diamond) and our custom logotype. These two elements share a distinct relationship that should never be altered or modified in any way. Color Our refreshed logo leads with our primary brand color PMS 2384. It can also be knocked out of a color or background when needed. Pantone 2384 C R0 G103 B160 HEX #0067A0 C96 M60 Y14 K1