Our Brand Promise | What Special Means Why Sam’s Club? Why this one? 26 Curated We hand - select our best - of - the - best products for premium quality at awesome members - only warehouse club prices. Exclusive Our private label Member’s Mark items to ensure the very best quality, flavor, ingredients/materials, sourcing and value. Some exclusives are in the form of an exclusive color, style or extras/bundle. What’s unique, exclusive, more - better - different than the standard - issue product, service, benefit or experience. BRAND GUIDELINES