Photography Style 49 • Shoot from directly overhead if it does not allow us to prioritize these sensory/quality objectives. • Try to do too much with one busy shot. No “garage sales” or big tablescapes trying to sell multiple items from a single shot. • Compose shots without a clear single focal point of a hero item/attribute. • Shoot food from an aerial point of view or an angle that does not hero the sensory qualities — color, texture, flavor, juiciness, aroma ... • Fake natural sunlight or environment backgrounds/settings unless you can pull it off believably. BRAND GUIDELINES What NOT to do: Overall