Our Brand Promise | What Special Means BRAND GUIDELINES 18 Our brand values 18 • Confident • Risk - taking • Tech - forward • Innovative • Adventurous • Modern • Witty • We're nimble – we innovate, try new things and take chances. • We operate with honesty, humanity and humility But that doesn’t make us... • Better than anyone else • Impulsive • Full of technical jargon • All over the place • Daredevils • # GenZ LOL • Puntastic We are...