Visual Elements | Intro Expect Something Special BRAND GUIDELINES 3 Our visual identity has been refreshed to support our brand promise to turn the everyday into something special. A visual identity isn’t just a logo. It involves a combination of elements — colors, fonts, imagery and graphics — working together synergistically. How we use our visual identity system is an important part of how we communicate the Sam’s Club brand. Our brand becomes more powerful when we maintain a consistent visual style throughout our communications. By taking the time to learn how to put our elements together correctly, you’ll help reinforce our brand identity and make it more memorable. For questions about these guidelines and how to use them or to have the Brand Team review your design communications, please email [email protected] .