Endtag Sequence and timing guide The Samsung TV endtag is a memorable and identifying signature that is placed at the end of all global TVCs and promotional video materials. It consistently reinforces our brand. - Integrate the endtag at the end of all TV commercials with a smooth transition from the last scene. - Endtag will be updated by the end of 2013. Our Planet First logo represents how we can evolve our current logos to incorporate elements of our new visual identity system; Samsung InterFace is combined with colors from our primary and secondary color palettes to give Planet First an overall Samsung-branded look. TV endtag Planet First Two versions with different time lengths are provided: Three seconds (for :30 and :20 TV Commercials) Samsung logo appears. Two seconds (for :15 TV Commercials) Samsung logo appears. 153 | External Communications