69 Lifestyle Photos | Design Elements Hair and make-up - Everyday - Stylish - Natural - Fresh - Situationally-appropriate - Approachable Wardrobe - Fashionable but not high-fashion - Colorful - Tasteful - Premium material and flattering fit (not too loose, not too tight) - Situationally appropriate Art direction Lighting Naturally occurring light sources consistent with the setting. - Sunshine - Product ( TV, laptop, etc.) - Home lighting Frame location In order to work within the Frame system, photography must have information outside the framed composition. A range of shots should be taken for various orientations, e.g. horizontal, vertical, square. Art direction