75 Lifestyle Photos | Design Elements Photography violations DO NOT use a photo with eye contact. Photography should feel candid. DO NOT use artificial settings like a white backdrop. Backgrounds should feel like a real place. DO NOT Use over stylized or studio lighting. DO NOT use strong photo treatments or effects. DO NOT use black and white, or heavily desaturated imagery. DO NOT use images with fake emotions or smiles. All emotions captured should feel authentic. DO NOT have the model look overly serious, sad or angry. Photography should feel positive. DO NOT use photography where the scene has a lack of focus and is too complex.