35 Color | Design Elements Primary palette Primary palette Our primary palette reflects the actual Samsung brand colors as well as the feeling of the Samsung brand. Secondary palette The bright colors of our secondary palette are used to add friendliness to the system, while the grey shades are used to lend a premium feel to the system. The secondary palette should be used for informational graphics and symbols. Color palette Samsung Blue is used for the wordmark, lettermark, and as an option for headlines, subheads and to highlight important points within body copy. White is used to create a clean, open feeling. Sky Blue is used for headlines, subheads and points within body copy. It brings the Samsung system together by appearing in layout copy as well as all lifestyle photography. Samsung Blue PMS 286 C CMYK 100/80/0/0 RGB 20/40/160 HEX 1428A0 Sky Blue PMS GOE 84-1-5 C CMYK 100/31/0/0 RGB 6/137/216 HEX 0689D8 White CMYK 0/0/0/0 RGB 255/255/255 HEX FFFFFF Samsung Grey Cool Grey 9 C CMYK 0/0/0/50 RGB 117/120/123 HEX 75787B Cool Grey 9 C is the most-used color in communications for most body copy and some headlines. Information graphics, copy emphasis Product names, subheads and body copy Graphics Secondary palette Sun Flame Berry Plum Lotus Marine Jay Kelp Ivy PMS 7548 C CMYK 0/12/98/0 RGB 255/198/0 HEX FFC600 PMS 1505 C CMYK 0/73/96/0 RGB 244/92/16 HEX FF6900 PMS 185 C CMYK 0/93/79/0 RGB 228/0/43 HEX E4002B PMS 2395 C CMYK 26/90/0/0 RGB 200/0/161 HEX C800A1 PMS 2725 C CMYK 76/76/0/0 RGB 104/91/199 HEX 685BC7 PMS 2935 C CMYK 100/52/0/0 RGB 0/87/184 HEX 0057B8 PMS 2995 C CMYK 83/1/0/0 RGB 0/169/224 HEX 00A9E0 PMS 320 C CMYK 96/0/31/2 RGB 0/156/166 HEX 009CA6 PMS 354 C CMYK 81/0/92/0 RGB 0/177/64 HEX 00B140 Platinum Silver Pebble CMYK 0/0/0/10 RGB 230/231/232 HEX E7E7E8 PMS Pantone Silver C CMYK 0/0/0/43 RGB 136/139/141 HEX 888B8D PMS Cool Grey 8 C CMYK 23/16/13/46 RGB 166/169/170 HEX A6A9AA Cloud Coal PMS Cool Grey 11 C CMYK 0/0/0/70 RGB 83/86/90 HEX 53565A CMYK 0/0/0/100 RGB 0/0/0 HEX 000000