Monthly Visits to Moz+ OSE Email Subscribers Estimated Net Profit in 2011 Gross Margins Staffing Costs % of Free Trials Converting to Paid Churn Rate in 1st2 Paid Months ~1.25 million ~300K ~$1 million ~82% ~$650K / Month ~57% ~25% Crawling, Serving, Hosting + Processing~$180K / Month