Organic Web Marketing is Poorly Understood Even those marketers who have an understanding of the process often get lost in the details or mired in the complexity of tying creative to metrics. Invest in Content, Search, Social, Local and/or Participatory Online Channels Measure Traffic and ROI Effectively Re-Invest in ROI- Positive Channels Earn Outsized Traffic/Branding/Customer Acquisition Rewards vs. Paid Marketing Channels
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