Specific, Painful Web Marketing Tasks Each of these requires special tools, large amounts of manual labor or custom-built, in-house/agency solutions: Researching New Opportunities Identifying High- ROI Channels Prioritizing + Managing Tasks Finding Errors + Problems Optimizing Existing Channels Training New Marketers These challenges require scalable, high quality software to solve. Very few companies are investing in this space in a serious way, and almost none target the SMB market.