Sales/Marketing Investments Organic (Grow Free Traffic) Paid Acquisition (PPC, Behavioral, Social, etc) Branding (Make MozKnown + Trusted) Technology Investments Web Crawl (Grow Breadth + Freshness) Fresh Web (Compete w/ Google Alerts) Social Graph (Map the Major Networks) Product Investments Low Price Model ($25/month for lighter use) MozAlerts ($10/mthcompetitor to G Alerts) Classifying the Web (Employing Human Raters)