Sezzle Brand Book

Co-Branding Guidelines How to use Sezzle assets Updated 04.21.2020 1

Contents How Sezzle Works...........................................................3 Logos.......................................................................................4 Logo Don’ts..........................................................................5 Fonts.........................................................................................6 Colors.......................................................................................7 Who We Are..........................................................................8 Marketing Messaging...................................................9 Examples.......................................................................10-13

How Sezzle Works Sezzle enables users to split their entire order into 4 interest-free payments over 6 weeks. No fees if they pay on time with zero impact to their credit. This allows shoppers to take control of their financial futures, spend responsibly, and achieve financial freedom. Go to the brand assets webpage. 3

The logo Sezzle’s Brand Mark Clearspace When used in a price widget, clearspace does not apply. Lockups CoBranding Go to the brand assets webpage. 4

Logo Don’ts Don’t Alter Don’t No altering, rotating, bending, skewing cropping or distorting. Don’t Recolor No color changes, or grayscale An approved grayscale version of our logo is Don’t place the logo on busy backgrounds that don’t contrast the logo or on any available by emailing colors that come too close to the colors of the logo. accounts@sezzle.com Do Don’t Embellish No drop shadows, or other effects. Don’t Use Our Old Logo Swap out and delete any old Sezzle logos that are still in use. Please place the logo over simple images and textures. Place the logo on colors that complement the logomark. Go to the brand assets webpage. 5

Font Comfortaa Font Family Download Comfortaa for free on Google Fonts. Comfortaa Bold aAbBcCdDeEfFgGhHiIjJkKlLmMnNoOpPq Headings QrRsStTuUvVwWyYzZ0123456789$@&#?+ Comfortaa Semibold aAbBcCdDeEfFgGhHiIjJkKlLmMnNoOpPq Headings. QrRsStTuUvVwWyYzZ0123456789$@&#?+ Comfortaa Medium aAbBcCdDeEfFgGhHiIjJkKlLmMnNoOpPq All caps may be used only in Headings, Sublines QrRsStTuUvVwWyYzZ0123456789$@&#?+ subheadings with 200pt tracking Comfortaa Regular aAbBcCdDeEfFgGhHiIjJkKlLmMnNoOpPq Sublines, Body copy QrRsStTuUvVwWyYzZ0123456789$@&#?+ Comfortaa Light aAbBcCdDeEfFgGhHiIjJkKlLmMnNoOpPq Sublines, Body copy QrRsStTuUvVwWyYzZ0123456789$@&#?+ Go to the brand assets weboage. 6

Colors Main colors Hero Colors Use as design anchors or for pops of color. Use for main background and text. #9FF4D9 #FCD7B6 #F9B5B2 #D39BD3 #FFFFFF #382757 159, 244, 217 252, 215, 182 249, 181, 178 211, 151, 211 255, 255, 255 56, 39, 87 33% 0% 23% 0% 1% 17% 28% 0% 0% 35% 20% 0% 16% 44% 0% 0% 0% 0% 0% 0% 88% 94% 35% 30% Alternative Colors #29D3A2 #FEA500 #F98575 #CE5DCB For text only. 41, 211, 162 41, 211, 162 249, 133, 117 206, 93, 203 65% 0% 51% 0% 0% 41% 100% 0% 0% 60% 48% 0% 28% 72% 0% 0% #037269 #D14507 #C12955 #382757 4, 104, 94 203, 60, 10 186, 37, 74 56, 39, 87 88% 38% 63% 22% 14% 89% 100% 4% 20% 98% 63% 7% 88% 94% 35% 30% #00B874 #FF8100 #FF5667 #8333D4 41, 184, 116 255, 129, 0 255, 86, 103 131, 51, 212 77% 0% 75% 0% 0% 61% 100% 0% 0% 81% 48% 0% 64% 81% 0% 0% Go to the brand assets weboage. 7

Who We Are Overview Using Sezzle By Name When refering to the company name it should be called ‘Sezzle’ only. Do not use other forms of writing Sezzle is a place that gives more people access to financial freedom and the credit they the name, for example ‘SEZZLE’, ‘sezzle’. Do not use the full legal name unless required to by law. deserve. Shoppers can split their entire order into 4 interest-free payments over 6 weeks. No fees if shoppers pay on time with zero impact to thier credit. Sezzle also promotes businesses by enabling them to reach new users through Sezzle’s payments platform. Sezzle. The way forward. Who We Are NOT Now offering Sezzle. Do not associate the Sezzle brand with: Buy now, pay later with Sezzle. Gambling, overtly sexual material, overtly violent material, overspending, unmanageable debt, criminal activity, banking, or consumers under 18 years old. Shop now with SEZZLE. Checkout with sezzle. Go to the brand assets webpage. 8

Marketing Messaging Primary Messaging Educational Standard Buy now, pay later. Standard Split your entire order into 4 interest-free payments over 6 weeks. No tagline Shop now, pay later Overview fees if you pay on time with zero impact to your credit. Descriptor 4 payments. 6 weeks. 0% interest. Detailed Pay over time. Your entire online order, split into 4 interest-free payments taglines 4 payments. 0% interest. Overview scheduled over a 6 week period. No interest, ever. We charge the retail partner, not you. As long as you Aspirational The way forward. pay on time, there will be no additional fees. tagline Buy today, build your future. No credit impact. Our instant approval decisioning process has zero impact to your credit score. Product price 4 interest-free payments of $xx with Sezzle. breakdown 4 installments of $xx with Sezzle. 4 payments of $xx with Sezzle Links sezzle.com | @sezzle | #sezzle #sezzleit Now Offering Now offering Sezzle. taglines Introducing Sezzle. Now available with Sezzle. Go to the brand assets webpage. 9

Examples Brandmark lockups Go to the brand assets weboage. 10

Website Promotion Go to the brand assets weboage. 11

Email Promotion Go to the brand assets weboage. 12

Social Promotion Go to the brand assets weboage. 13