62 63 Don’t make me come after The end bit. you with my 40 cm wooden ruler. Check out our complete brand guidelines at skype.com/go/brand Username: skype, Password: br4nd or Skype me! Malthe Skype is a rapidly expanding brand. Each day brings new challenges and opportunities. We must apply a consistency to our many and varied communications now. By following these basic rules we present a unified voice to our users. Oh I’m so What if I scared. don’t? Malthe Sigurdsson - Skype Creative Director (identity obscured for his own protection).