12 13 So once again, Skype is for the people. Skype is What is Skype? everything that a teleco is not: generous, interested and proactive. We allow people to talk each other and the world for free. Skype is a piece of software that allows people That will always be news. around the world to talk to each other for free. Sure, we’ve heard this all before. As a company, we’re all used to that notion. But then Mister Wu, It’s a bird! Smith and Blanc aren’t. They may know nothing about Skype. For all we know, they may think Um, no it’s a bit the name is some sort of sexually transmitted of software. disease, pyramid scheme or a car made in deepest, darkest Bohemia.