52 53 Using photography The day the BBC nearly had no news. and illustration. I'm the Technical Director for the BBC World Service Bureau in Boston, USA. We were recently trying to do an interview with a reporter in Baghdad but were unable to establish a connection via our usual communications links so I had him initiate a Skype call to us through his PC. It worked really well. The sound was usable and we aired it to 180+ public radio stations The speech bubble should be at the heart of all in the US, and almost 2.5 million listeners nationwide. Skype communications, but there will be times when Skype me! bbcman-in-boston we need to introduce additional elements like photography and illustration. The brief for any commissioned work should be in line with the way we apply speech bubbles. We should look for energetic, fresh, fun styles, rather than Skype uses images that are warm and quirky. tight, contrived and overly formal styles.

Skype Brand Book - Page 27 Skype Brand Book Page 26 Page 28