26 27 For instance “You could think of us as that Our tone of voice. overly generous Aunt who always insists you have a third helping. We prefer to think of ourselves as a big group hug, even a present. Yes that’s it, The Skype tone of voice is unique. As a company we’re a present but without the ribbon.” built around our users, the Skype voice is always plain-speaking and human. hahahahahaha Our products are always explained in the simplest terms. If your mum couldn’t understand what is being written, then it’s not the Skype voice. Humour is an important part of the Skype voice. hehe I We don’t tell one liners, but employ a gentle wit to don’t get it. engage our users.