38 39 Our Strapline. “The whole world can talk for free.” This is our strapline. To the uninitiated, it is a clear explanation of the Skype offering. Wherever possible, the Skype logo should appear The strapline is set in our with the strapline. house font - Chaletbook Bold. “Skype.com” is a 50% shade of The logo has been set in a number of different Skype blue. Never recreate this formats. Pick the one that best suits the usage. line in another font.