Branding Related Products & Services "Snap" in domain name for service that works with Snapchat If you offer an app, website, service, or product that is compatible with or related to Snapchat, please follow these guidelines: Do: • Name your app, website, service, or product something that is unique and original to you • Design your own original logo or app icon to represent your brand "Snap" in app name, unnecessary references to Ghost Logo and Lenses, yellow background • Comply with the Snap Kit Developer Terms of Service if your app or service is integrated with Snap Kit Don’t: • Use any of the Snapchat brand elements as part of your brand identity, such as in your app, product, business, or domain name, or in your app icon, logo, or product design • Describe your app or product as “for Snapchat” when it is not integrated with the Snapchat platform or specifically designed to "Lenses" in app name compliment just the Snapchat app • Use a name or other branding that is confusingly similar to, or unnecessarily references, any Snapchat brand element LensesAR SNAPCHAT BRAND ELEMENTS QUICK GUIDE